Artificial intelligence is increasingly revolutionizing digital marketing. According to Forbes, 84% of marketing organizations already utilized machine learning and AI in 2018. We can see that AI continues to shape the digital marketing landscape in profound ways today.
When AI is fed with big data, it is fueled with energy that allows it to make predictions, decisions, and actions almost like a human brain. Machine learning is one of the key models used in training AI, along with Natural Language Processing (NLP) and Computer Vision. By recognizing patterns and data points, AI is able to automate tasks and generate powerful analyses that will skyrocket any marketing campaign across different types of mediums.
When it comes to the future of AI in digital marketing, here is what to expect:
Personalized Automation
Automation has gotten a bad rep among marketers because it seems to create generic brand messages. However, with the advent of AI, the marriage of personalization and automation is possible. With the combination of these two, one can shell out a larger volume of highly-targeted content in a shorter span of time. Content marketing efforts will be extremely efficient.
This can be used in social media posts, pay-per-click (PPC) ads, display ads, video content, email marketing, and more.
Deeper Data Analysis
A high conversion rate is not just the result of marketers’ whims, it is the fruit of the careful and thorough study of data. Thus, data analysis is at the core of successful marketing decisions and AI is here to take it to new heights.
AI-driven techniques can streamline the analysis of vast amounts of data, allowing decision-makers to have a better overview of important trends and patterns. This knowledge can be applied to campaigns — helping drive traffic, engagement, and conversion.
Many data analysis models are transitioning into the predictive era through AI techniques. One notable example is Google Analytics which will soon adopt an AI-powered data analysis method.
Chatbot and AI-Powered Customer Support
Nowadays, a lot of customers go online for all types of concerns and issues. Many of them judge a business according to how timely queries can be answered. Artificial intelligence now paves the way for businesses to address the increasing demand for personalized yet efficient customer service.
At the forefront of this are chatbots. Through AI and NLP techniques, a chatbot is able to understand common customer questions and simulate human conversation through automation. Chatbots can be implemented in various platforms such as messaging apps and websites.
Human intervention will still likely be needed as chatbots have limitations when it comes to answering complex questions with empathy. Still, it is a great tool for streamlining customer service tasks with ease. It helps human customer agents anticipate concerns and prepare for them beforehand.
Artificial intelligence has already been making an impact in digital marketing in subtle ways. Now, as more advancements in AI technology continue to develop, we can expect its impact to become more evident. As a business owner or marketer, it is imperative to stay on top of the trends.
