Facebook is dominating modern-day society. Everyone one of us is likely to check our Facebook feed several times a day. Regardless of who your customers are, they are probably on Facebook, making it one of the largest advertising platforms of today. Facebook provides a massive market that is waiting to hear about your products and services. In order to maximize this reach, you have to know which Facebook marketing strategy best fits your business.
Here’s a guide on the differences and similarities of Facebook ads and boosted posts and when should you use each one.
Facebook ads are paid messages that have specific targeting options. It offers a range of analytic options, offering several different ways brands can track ad engagement and define campaign goals. A business can reach its target users based on their location, demographic, and profile information.
Since they are made for a specific target audience, it tends to have a bigger immediate impact and translate directly to your marketing goals. It has options for ads that collect leads, direct users to your website, and promote products. Facebook ads are perfect if you want to be precise with your marketing.
But if you are you looking to simply increase engagement and develop brand awareness then maybe boosting posts is the right one for you.
Boosted posts are simply regular Facebook posts that you pay to reach a wider audience. When you boost a post, it’ll show up in your audience’s Facebook News Feed as an ad. You can also select Instagram as an ad placement for your boosted post.
Unlike Facebook ads, boosting allows you to target your audience on a more basic level, which brings us to one of its key benefits: free audience research. It’s a great way to combat declining organic search.
With so many options available to consumers oftentimes they will want to shop around and compare different products. Selecting the right marketing strategy will ensure that your brand is always at the front of a consumer’s mind reminding them why they should choose you. Choosing between Facebook ads and boosted posts will depend on your end goal. If you want to maximize visibility of your brand and grow a larger audience then boosting posts is a great option but if you want a more specific and advanced option then go for Facebook ads.