The new normal brings new consumer habits. If you want to grow your business and make it easier for consumers to find you, a continuous online presence is a must. But it doesn’t just end with having a website, you need an audience. The more visitors on your website, the more opportunities you have to add new customers.
In order to have website traffic, you need to optimize your website and your content for search engines like Google and Yahoo. This process is called Search Engine Optimization or SEO and its goal is to rank high on the Search Engine Results Pages (SERPs).
As a business owner, one of the best ways to connect with your targeted consumers and share your offer is through SEO. So how does it work?
Search engines go through websites and their pages to review content, website design, speed, and security. They want to rank the most relevant, useful, user-friendly, and comprehensive content from the best sources.
Let’s say, you are selling beauty products on your website and you have an article about how to treat mask acne. You want Google to show it as top result to anyone who searches for the phrase “mask acne”. This is where SEO comes in in order to make the search engine, Google, include your article as one of the top results whenever someone searches for that keyword.
The more articles you post, the more search engines understand that your website is an authority on that subject and that you have high quality content. Overtime, the search engine is going to lift up all of your pages in the search engine’s result pages.
Search engines in general are looking for a huge variety of factors to determine which websites and which specific pages of content are going to be ranked. Some of these factors include website structure, SEO keywords, title optimizations, headings, internal links, image SEO, structured data markup, and other techniques that can send the right signals to search engines.
SEO is good way to promote your website. People who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.