The Branding Process

Branding is a big deal. It’s your reputation and what people remember about you, and your business needs consistency across all aspects of your brand.

From the beginning until the end, we work with brands to create their identities and messages so they can go online and offline and connect with their target customers.

The Branding Process

1. Discovery Meeting
Every project starts with a deep-dive conversation with you and any stakeholders about your company background, goals, audience, and competitors. We’ll discuss whom your brand needs to appeal to and what makes you unique.

We have a diverse team of designers, writers, and strategists who can help craft the right tone and message for your brand.

2. Design
We start with a thorough review of your current branding(if you have any) and your competitors’ branding to see where you’re starting from and where you can stand out. We’ ll also collect inspirational images based on what you’ve shared.
We’ll create initial concepts and present them, explaining the decisions’ rationale.

3. Launch
After the project is approved. We’ll create and deliver and the final artwork files to you. Most projects include a brand style guide that captures all elements of your brand identity design-logo, typography, color palette, photography style, icons, etc.- so that you have a valuable reference to keep you on-brand going forward.

If your project includes printed deliverables, we can contact printers for quotes and manage the printing process for you if needed.

Sample Works

Branding Packages
Here are some inclusions for our branding package services

Brand Identity
A visual identity system creates a logo, color palette, typography, and other elements that define your brand. The visual identity system of your business can make or break your business’s success. It is essential to take the idea of an optical identity system seriously and carefully tailor it to your or your company’s specific needs.

Brand Guidelines
This set of rules ensures consistency in using your brand’s visual elements across all online and offline marketing materials. It includes logo usage, colors, spacing, and images.

Branding Collaterals
Your brand will have a consistent visual identity across all your marketing print, and digital materials. This includes business cards, letterheads, envelopes, and additional marketing materials such as presentations, brochures, sell sheets, or flyers that align with your brand’s style.