Nowadays, it’s risky for businesses not to have a website.
Sure, having a website entails additional expenses and labor. You might’ve thought about the cost of domain hosting or the effort it takes to find the right web developer.
Still, all these will pay off in the long run. The digital marketing landscape is already dynamic and fast-changing as we speak. Expect that there’ll be more innovation to come five years or so from now.
Whether you sell products online or not, your business can’t afford NOT to have a website. This fact is true across most industries.
The Marketing Landscape Has Evolved
The marketing landscape has completely changed, thanks to the rise of the internet.
While we see traditional forms of marketing still being used today, consumer behavior has been dramatically altered due to technology.
According to a study, 81% of consumers will go online to research before buying a product or service. They will first go to a search engine, visit a website then will ultimately make the purchase.
The pandemic also played a big role in altering the marketing landscape and consumer behavior. According to Shopify: “2020 has accelerated the industry by a decade”.
To establish your business’s online presence, ensure that your website is user-friendly and that you follow SEO best practices.
Then once you establish your online presence, you could explore a variety of innovations to make your website more effective.
One notable innovation is the rise of e-commerce. Integrating your website with e-commerce capabilities can put your website at an advantage. This includes using secure payment getaways and efficient inventory systems.
With the help of e-commerce innovations, you’ll help your customers conduct smoother and faster transactions within your site.
AI is revolutionizing the marketing landscape at a rapid rate. You can expect that more and more businesses will leverage on AI a few years from now. If you want your business to grow, it’ll be best if you catch up on the trend.
Plenty of websites already employ chatbot technology. These AI-powered chatbots or virtual assistants can provide prompt responses to common queries.
With the help of chatbots, customers can conveniently get answers and recommendations, allowing them to move through the sales process much faster.
AI can also be a tool to help you gather valuable customer insights. With the help of AI Predictive Analysis, you’d be able to identify patterns in consumer behavior to help you better bridge the gap with your customers’ needs.
With all these said, businesses need to adapt to this undeniable shift.
If you want your business to stay afloat in the coming years, then focus on building an online presence through a website.